Dummy data – “Big Data are high volume, high velocity and/or high variety information assets that require l Telecommunication, banks are now focusing on 360 degree view of customer. As volume, velocity and variety of data traffic travelling on operator network rises at an exponential rate, telcos are facing bigger challenges than ever with regards to capturing, storing, processing, analyzing and extracting value from their unstructured data like Phone call, Text messages, Social media post, web browsing, media downloads, eBooks and newsreader content, App usage and interactions and structured data like Call records, billing records, electronic data, location data records. But they also understand that this challenge could possibly benefit them in vertical markets, where profiling of the customer for specific marketing campaign not for them but also to other market segment who lack this information and may bring their marketing campaigns to them or partner with them.
In depth analysis of the data is always a pain point for any business and if there is a data bank who could bifurcate the data as business wants, tapping the right market segment based on demographic or customer profile will bring the best Return on Investment (ROI). Think about setting up a franchise, you want to know which area will be best for the business and based on your customer what is going to be the expectancy of having more walkin customers. Obviously, from the business point of view you do not want to set up franchise where you have no market domination or may be radically you think it is an opportunity. The data may also help you to find the spending patterns of your customer so there is always more business from them. There are various scenarios that we can think of and can bring more businesses.